Sercret Meals

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Provided by   Alabama Credit Union

Secret Meals launches new website and fund drive

Document created on 07/20/2011

Secret Meals for Hungry Childrenâ„ , the charitable program created by Alabama Credit Union that discreetly provides impoverished schoolchildren with packets of food, announces the launch of their new website

"Now it'll be even easier to donate to Secret Meals…just a few clicks, and you're feeding another needy Alabama child," said Alabama Credit Union President and CEO Steve Swofford. "And like everything else connected with Secret Meals, all of the work involved in creating the new Secret Meals website was donated, in this case byAgency|51 Advertising."

Secret Meals is also preparing an all-new fundraising drive for the 2011-2012 school year. Secret Meals achieved its fundraising goal for the 2010-2011 school year thanks to generous outpourings of over $100,000 in donations. As a result, over 800 children received Secret Meals.

"But this upcoming school year will be far more difficult for Alabama's least fortunate families," said Swofford. "The devastation from tornados across Alabama has only made things worse. The number of schoolchildren needing assistance from this program will likely be far higher this school year. Fortunately, the number of children we feed is limited only by the donations we receive, and more people are pitching in every day."

In the Secret Meals program, ACU partners with local food banks to provide packages of food that are "secretly"slipped into the backpacks of impoverished schoolchildren. All money raised for Secret Meals remains in the community, and, because Alabama Credit Union administers Secret Meals on a volunteer basis, 100% of the donated funds go toward buying food. Alabama Credit Union pays for the promotion of this program from its own funds.

Alabama Credit Union encourages people to help in four ways:

  • Contribute funding for a specific area. Each $120 donation feeds a hungry child on weekends for an entire school year.
  • Organize a fundraiser. ACU's fundraisers will be happy to assist.
  • Encourage others to become involved. ACU will gladly provide presentation materials.
  • Circulate the web address to your friends, co-workers and family.

"We've done a lot, but it's not enough," says Steve Swofford, president of Alabama Credit Union. "Thanks to the donations from people in our communities, Secret Meals will be able to help more hungry children."

Alabama Credit Union is a full service, not-for-profit financial cooperative with assets of $360 million, current membership of 43,000, and 17 offices across Alabama. We serve persons who live, work, or attend school in Tuscaloosa, Fayette, Baldwin, Madison, Marshall, Cullman, Winston, Blount, Marion, Lamar, Walker and Hale counties. Members' accounts are federally insured to at least $250,000 by NCUA and backed by the full faith and credit of the United States Government and additionally insured to $250,000 by Excess Share Insurance. Our web address is